Cycling as a Self-Presentation of a Healthy Lifestyle During Pandemic on Instagram

10 Pages Posted: 15 Apr 2021

See all articles by Rizki Saga Putra

Rizki Saga Putra

Pascasarjana Departemen Ilmu Komunikasi FISIP Universitas Indonesia

Nina Mutmainnah

University of Indonesia (UI)

Date Written: March 9, 2021

Abstract

This study shows the strategies that people use on Instagram to present themselves as healthy individuals by cycling during the pandemic. The positive self-image on Instagram is an inseparable part of individual communication patterns in their social interactions in the digital world. The cycling trend during the COVID-19 pandemic is one of the Instagram users' strategies to reach positive self-presentation, among others by integrating their cycling physical achievement data obtained through the Online Social Fitness Networks (OSFNs) platform. This study uses a qualitative method with a phenomenological approach. The data were obtained through observation and in-depth interviews with four informants. During the (first?) six months of the pandemic, the researchers observed the informants' Instagram feed and stories and interviewed them to explore their strategy and motivation related to their self-presentation content on Instagram. This study finds that the powerful strategy of self-presentation on Instagram is the "complete package". The informants present themselves by considering famous places as the photo background and as symbols that reinforce their social status. They also add popular hashtags, tag Instagram accounts featuring the glamorous lifestyle of the urban cyclists on their post, and exhibit their cycling data from the OFSNs platform.

Keywords: Self Presentation, Cycling, Pandemic, Instagram, Online Social Fitness Networks

Suggested Citation

Putra, Rizki Saga and Mutmainnah, Nina, Cycling as a Self-Presentation of a Healthy Lifestyle During Pandemic on Instagram (March 9, 2021). Proceedings of the 4th International Conference on Communication & Business (ICCB 2021), Available at SSRN: https://ssrn.com/abstract=3826925 or http://dx.doi.org/10.2139/ssrn.3826925

Rizki Saga Putra (Contact Author)

Pascasarjana Departemen Ilmu Komunikasi FISIP Universitas Indonesia ( email )

Jl.Salemba Raya No.4, Gd.IASTH, Lt.6
Jakarta, ID DKI JAKARTA 10430
Indonesia

Nina Mutmainnah

University of Indonesia (UI) ( email )

Jl. Prof. Sumitro Djojohadikusumo
Depok, DKI 16424
Indonesia

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