Communication Management of Bugis Ethnicity on Cultural Adaptation in Labuhan Lombok Village

Abstract

Cultural adaptation is a process of an individual adjusting to a new environment or new culture. Often these individuals feel foreign, both to their physical environment and with their local residents, so they need adjustment by learning about new cultures that exist through intercultural communication. This requires a good management or planning for cultural adaptation to take place successfully. Based on this, this study aims to see how the communication management of the Bugis ethnic community in managing various communication resources aimed at facilitating the process of cultural adaptation with local residents of Labuhan Lombok village. This study uses a qualitative approach by collecting data through direct observation and participating as participants, in-depth interviews with informants, and supporting documents. The results of the study revealed that when the Bugis ethnic people first arrived, they minimized their anxiety and uncertainty about the cultural environment of local residents through collaboration with other Bugis ethnic fellow by sharing experiences, then using their capabilities as traders to attract the locals for interaction. In the end, they manage verbal and non-verbal language that is suitable for them to use to communicate and be able to mingle with the local residents.

Keywords: communication, management, intercultural, ethnicity, adaptation