Joe Biden’s Skilful Rhetoric: A Critical Discourse Analysis

19 Pages Posted: 29 Apr 2021

Date Written: March 19, 2021


This article presents a study in Joe Biden’s election campaign speeches. US versus THEM discourse or the discourse of SELF and OTHERS or the positive-good representation of certain groups and the negative-bad representation of others are widely used in political discourse, especially when two political groups, parties, or members are in competition. This article aims to show how Biden uses and employs the image or discourse of US (the good and the positive) and the image or discourse of THEM (the bad and the negative) in his election campaign speeches. Using Van Dijk’s ideological square (positive self-representation versus negative-others representation) for the analysis of the selected data, data analysis showed that Biden skillfully used the discourse of positive US and the discourse of negative THEM in almost all of his speeches.

Keywords: discourse, critical discourse analysis, ideology, Biden, Trump

Suggested Citation

Abbas, Ali, Joe Biden’s Skilful Rhetoric: A Critical Discourse Analysis (March 19, 2021). Available at SSRN: or

Ali Abbas (Contact Author)

Wasit University ( email )

Alnaseej street
Kut, Wasit 52003

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