Download This PaperStrategically Pay Your Customers for Their Productivity
7 Pages Posted: 30 Apr 2021
Date Written: November 2020
Abstract
Your customers want to work for you. They are willing to help you with everything from innovation to generating additional revenue. The question is how. From 1,723 articles on co-creation, we extracted the six ways customers help firms, and the ways firms strategically compensate customers for their productivity. The insights give executives and entrepreneurs a powerful tool for extending the reach and improving the competitiveness of organizations in industrial and consumer settings.
Keywords: Marketing, CRM, co-creation.
Suggested Citation: Suggested Citation
Ranjan, Kumar Rakesh and Schumann, Jan Hendrik and Michel, Stefan and Read, Stuart, Strategically Pay Your Customers for Their Productivity (November 2020). Rutgers Business Review, Vol. 5, No. 3, 2020, pp.319-325., Available at SSRN: https://ssrn.com/abstract=3831536
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