Is New Product Development Impacted by the Manager’s Gender? The Case of Motion Pictures

16 Pages Posted: 30 Apr 2021

See all articles by Ekaterina Karniouchina

Ekaterina Karniouchina

Mills College

Carol Theokary

Mills College

Lorien Rice

Mills College

Can Uslay

Rutgers Business School

Siobhan Reilly

Mills College

Date Written: November 2020

Abstract

The authors examine differences in movies directed by men versus women. Drawing from a broad sample of almost 5,000 movies, the authors conduct an in-depth thematic variation analysis, and also explore the differences in movies directed by men versus women by examining budgets, film length, and product quality. Results indicate that while men direct longer, higher budget movies that receive wider distribution, the differences in movie quality ratings are insignificant, suggesting that women directors may be more cost efficient in generating quality outcomes. While women directors are more likely to focus on genres that rely on the quality of the dialog and creativity (e.g., dramas and musicals), men are more likely to direct projects that rely on technical execution and special effects.

Keywords: innovation, new product development, gender

Suggested Citation

Karniouchina, Ekaterina and Theokary, Carol and Rice, Lorien and Uslay, Can and Reilly, Siobhan, Is New Product Development Impacted by the Manager’s Gender? The Case of Motion Pictures (November 2020). Rutgers Business Review, Vol. 5, No. 3, 2020, pp.326-341., Available at SSRN: https://ssrn.com/abstract=3831545

Ekaterina Karniouchina (Contact Author)

Mills College ( email )

5000 MacArthur Boulevard
Oakland, CA 94613-1301
United States

Carol Theokary

Mills College ( email )

5000 MacArthur Boulevard
Oakland, CA 94613-1301
United States

Lorien Rice

Mills College ( email )

5000 MacArthur Boulevard
Oakland, CA 94613-1301
United States

Can Uslay

Rutgers Business School ( email )

100 Rockafeller Road
Piscataway, NJ 08854-8054
United States

HOME PAGE: http://www.business.rutgers.edu/faculty-research/directory/uslay-can

Siobhan Reilly

Mills College ( email )

5000 MacArthur Boulevard
Oakland, CA 94613-1301
United States

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