The Patriotic Front’s Use Popular Music in the 2016 Elections in Zambia: A Literature Review
Review International Journal of Research Publication and Reviews (IJRPR), 2(8), pp.339-344
6 Pages Posted: 4 May 2021 Last revised: 9 Aug 2021
This paper reviews recent studies that examine how music has been used for electioneering in in the 2016 general elections in Zambia. After a survey of several papers addressing music and elections in contemporary Zambia, a total of three papers specific to the 2016 elections are examined, these are: “Music and its Role in the Electoral Process of Zambia” by Namuyamba et al (2018); “The Discursive Role of Music in African Elections: A Perspective from Zambia” by Mambwe (2019); and “Singing Dununa Reverse: Interrogating the Symbolic, Political, Cultural and Patriotic Perspectives in a Zambian Political Campaign Song” by Lumbwe (2017). From the three papers examined, there is an acknowledgement of the power that music has in communicating key messages in elections. Music has become an important element Zambian electioneering as parties have recognized how effective they can reach masses. Further, in the electioneering context, music can be used and examined differently. The papers analyzed demonstrate that there exists latitude in what music can achieve for political communication.
Keywords: Music, Electioneering, Zambia, Patriotic Front, Music Messaging
JEL Classification: Y80, Y5
Suggested Citation: Suggested Citation