Take A Look At Me Now: Consecration and the Phil Collins Effect

53 Pages Posted: 5 May 2021

See all articles by Andre Spicer

Andre Spicer

City University London - The Business School

Pinar Cankurtaran

Delft University of Technology

Michael Beverland

Department of Strategy & Marketing

Date Written: April 29, 2021

Abstract

Consecration is the process by which producers in creative fields become canonized as “greats”. However, is this the end of the story? Research on consecration focuses on the drivers of consecration, but pays little attention to the post-consecration period. Furthermore, the research ignores the dynamics of consecration. To address these gaps, we examine the changing fortunes of a consecrated artist – the musician Phil Collins. We identify the ways in which three actors (fans, critics, and peers) assemble for consecration, disassemble for deconsecration, and reassemble for reconsecration. Examining the changing public image and commercial fortunes of Collins as a solo artist between 1980-2020, we identify a N-shaped process of rise-fall-rise that we call the Phil Collins Effect (PCE). This effect offers a new way of thinking about how cultural producers gain, lose and regain status in their fields.

Keywords: consecration, cool, authenticity, popular music, innovation

JEL Classification: M14, M31, Z13

Suggested Citation

Spicer, Andre and Cankurtaran, Pinar and Beverland, Michael, Take A Look At Me Now: Consecration and the Phil Collins Effect (April 29, 2021). Available at SSRN: https://ssrn.com/abstract=3836529 or http://dx.doi.org/10.2139/ssrn.3836529

Andre Spicer (Contact Author)

City University London - The Business School ( email )

106 Bunhill Row
London, EC1Y 8TZ
United Kingdom

Pinar Cankurtaran

Delft University of Technology ( email )

Delft
Netherlands

Michael Beverland

Department of Strategy & Marketing ( email )

Jubilee Building
Falmer, Brighton BN1 9SL
United Kingdom

HOME PAGE: http://www.sussex.ac.uk/profiles/446031

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