A Discriminant Analysis Of High End And Budget Stores In Apparel Retail In India Using Retail Service Quality Scale Model

Turkish Journal of Computer and Mathematics Education, Vol.12 No. 4 (2021), 929-937

9 Pages Posted: 6 May 2021

See all articles by Gayathri Band

Gayathri Band

Shri Ramdeobaba College of Engineering and Management

Rajesh Timane

Dhanwate National College - PDIMTR

Dr. Priyanka Wandhe

Rashtrasant Tukdoji Maharaj Nagpur University

Vijay Joshi

Date Written: April 5, 2021

Abstract

Service Quality is a blend of two words, Service and Quality where we discover accentuation on the accessibility of value services to definitive users. RSQS scale has been used for identifying the discriminant service quality factors differentiating the consumer perception of high end apparel retail stores and budget apparel retail stores. All out 600 surveys were circulated, 300 for high end and 300 for budget apparel retail stores and that we got 548 complete surveys of which 258 were from consumers of high end apparel retail stores and 290 were from consumers of budget apparel retail stores which were utilized for examination. The high end stores included in the study include H&M, Veromoda, ONLY and Westside and budget stores included in the study include Trends, Max, FBB and Pantaloons. The discriminate function revealed a significant association between groups and all predictors, accounting for 64.5% of between group variability, the structure matrix revealed three significant predictors, namely Reliability, Physical Aspects and Policy with problem solving and personal interaction as poor predictors. The cross validated classification showed that overall 76% were correctly classified.

Keywords: Apparel Retail Stores, Rsqs Scale, Discriminant Analysis, Retail Service Quality

JEL Classification: A00, A10, A19, C00, C10, C30, C40, C80, M00, M30, M39

Suggested Citation

Band, Gayathri and Timane, Rajesh and Wandhe, Dr. Priyanka and Joshi, Vijay, A Discriminant Analysis Of High End And Budget Stores In Apparel Retail In India Using Retail Service Quality Scale Model (April 5, 2021). Turkish Journal of Computer and Mathematics Education, Vol.12 No. 4 (2021), 929-937, Available at SSRN: https://ssrn.com/abstract=3836703

Gayathri Band

Shri Ramdeobaba College of Engineering and Management ( email )

Ramdeo Tekdi, Katol Road,
Nagpur, 440 013
India

Rajesh Timane

Dhanwate National College - PDIMTR

Congress Nagar
Nagpur -440012
India

Dr. Priyanka Wandhe (Contact Author)

Rashtrasant Tukdoji Maharaj Nagpur University ( email )

Chhatrapati Shivaji Maharaj Administrative
Premises Ravindranath Tagore Marg
Nagpur, Maharashtra 440001
India

No contact information is available for Vijay Joshi

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
41
Abstract Views
499
PlumX Metrics