Effect Of Gender, Age And Income 0n Investors' Risk Perception In Investment Decision: A Survey Study

Abstract

The present research focuses on the behavioural aspect of investment, which tells that the investment decision varies with the uncertainty of the situation and the perception of the individual at different risk level. The risks are categorised by different class of people of sex differences, age differences and different income groups. These individual groups directly or indirectly associated with the perception of individual risk level in decision making. Based on this the present study tries to investigate the effect of gender, age and income differences on investors' risk perception in investment decision in the Indian context. Delhi-NCR region is the primary location of the study for data collection with the help of a questionnaire method. The finding of the study says that there is no significant difference in investors' risk perception among the different independent groups.

Keywords: Risk, Risk perception, investors, Investment decision

JEL Classification: G02, G14