Legitimacy judgments and prosociality: Organizational purpose explained
Chapter for "Handbook on the Business of Sustainability: The Organization, Implementation, and Practice of Sustainable Growth", edited by Gerry George, Martine R. Haas, Havovi Joshi, Anita McGahan and Paul Tracey
32 Pages Posted: 28 May 2021
Date Written: April 15, 2021
Purpose is a set of common beliefs that guide organizational members’ actions toward long-term achievements, independently of an organization’s immediate profitability. Hence, purpose reveals new motivational mechanisms for employees’ engagement that legitimacy-as-judgment research and prosociality literature address. Drawing on these approaches, this chapter investigates the sources and consequences of organizational purpose. We suggest three avenues for research by emphasizing that purpose is not another organizational goal but differs in its conceptual nature, by addressing aggregation of micro-behavior in terms of incentive structures, and by accounting for the emergence and maintenance of purpose itself.
Suggested Citation: Suggested Citation