Legitimacy judgments and prosociality: Organizational purpose explained

Chapter for "Handbook on the Business of Sustainability: The Organization, Implementation, and Practice of Sustainable Growth", edited by Gerry George, Martine R. Haas, Havovi Joshi, Anita McGahan and Paul Tracey

HEC Paris Research Paper Forthcoming

32 Pages Posted: 28 May 2021

See all articles by Rodolphe Durand

Rodolphe Durand

HEC Paris - Strategy & Business Policy

Chang Wa Huynh

HEC Paris - Strategy & Business Policy

Date Written: April 15, 2021

Abstract

Purpose is a set of common beliefs that guide organizational members’ actions toward long-term achievements, independently of an organization’s immediate profitability. Hence, purpose reveals new motivational mechanisms for employees’ engagement that legitimacy-as-judgment research and prosociality literature address. Drawing on these approaches, this chapter investigates the sources and consequences of organizational purpose. We suggest three avenues for research by emphasizing that purpose is not another organizational goal but differs in its conceptual nature, by addressing aggregation of micro-behavior in terms of incentive structures, and by accounting for the emergence and maintenance of purpose itself.

Suggested Citation

Durand, Rodolphe and Huynh, Chang Wa, Legitimacy judgments and prosociality: Organizational purpose explained (April 15, 2021). Chapter for "Handbook on the Business of Sustainability: The Organization, Implementation, and Practice of Sustainable Growth", edited by Gerry George, Martine R. Haas, Havovi Joshi, Anita McGahan and Paul Tracey, HEC Paris Research Paper Forthcoming, Available at SSRN: https://ssrn.com/abstract=3854736

Rodolphe Durand (Contact Author)

HEC Paris - Strategy & Business Policy ( email )

Jouy-en-Josas Cedex, 78351
France

Chang Wa Huynh

HEC Paris - Strategy & Business Policy ( email )

Jouy-en-Josas Cedex, 78351
France

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