The Behaviour Model of Domestic Tourists in Decision Making on Re-Visit to Bali, Indonesia

Abstract

This study uses a quantitative approach using descriptive statistical analysis tools and linear regression to be able to simulate the results of the study by surveying respondents who traveled to several tourist attractions in Bali. The number of respondents in this study was 400 people who were determined by accidental sampling because the identity and population size were unknown. Correlation analysis and linear regression analysis tools are used to produce a description of the results and analyze the relationship between the developments of Bali tourism destinations on tourist revisit intention. This research has been able to show that domestic tourists are also very important, even as important as foreign tourists. The limitation is research gap refers to the application rather than theory therefore this research can be used as educational material for tourism destination managers and including local governments to position and treat all types of tourists, both domestic and foreign tourists.

Keywords: behaviour model, domestic tourists, decision making