Business Analytics in Agriculture: Emerging Practice and Research Issues

39 Pages Posted: 15 Jul 2021

See all articles by Saurabh Bansal

Saurabh Bansal

Pennsylvania State University - Smeal College of Business

Chris Parker

American University - Kogod School of Business

Burak Kazaz

Syracuse University - Whitman School of Management

Date Written: June 5, 2021

Abstract

Agricultural businesses face several critical challenges today posed by a growing population, poor socio-economic status of farmers in much of the world, and increasing environmental and sustainability concerns. These challenges are inherently related to analytics in farm-to-fork operations and supply chains, and as such, analytics can provide effective solutions for important problems in this industry. This article has three objectives: (1) synthesize the benefits of analytics for various stakeholders (e.g., farmers, processors) throughout the entire agricultural supply chain, and illustrate success stories from industry; (2) collate data and their sources on a digital platform we created for effective use of analytics in agriculture; (3) present fruitful directions for analytics to benefit the agriculture industry. To organize these directions, we first develop a typology of agricultural activities and emergent analytics issues. This typology has four themes: (I) Physical Supply Chain, (II) Markets, (III) Environment and Sustainability, and (IV) Policy and Regulations. For each direction for future research within each theme we discuss a trifecta: (a) What is the issue that needs to be investigated; (b) What analytics paradigm is appropriate for its study; and (c) What are existing and future data sources to obtain data-driven results and insights for the issue.

Suggested Citation

Bansal, Saurabh and Parker, Chris and Kazaz, Burak, Business Analytics in Agriculture: Emerging Practice and Research Issues (June 5, 2021). Available at SSRN: https://ssrn.com/abstract=3860913 or http://dx.doi.org/10.2139/ssrn.3860913

Saurabh Bansal

Pennsylvania State University - Smeal College of Business ( email )

University Park, PA 16802
United States

Chris Parker (Contact Author)

American University - Kogod School of Business ( email )

4400 Massachusetts Avenue NW
Washington, DC 20816-8044
United States

Burak Kazaz

Syracuse University - Whitman School of Management ( email )

721 University Avenue
Syracuse, NY 13244
United States
(315) 443-7381 (Phone)
(315) 442-1461 (Fax)

HOME PAGE: http://https://bkazaz.expressions.syr.edu/

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