Inside the Black Box of Strategy: Sequential Synthesis

16 Pages Posted: 8 Jun 2021

See all articles by Marc Baaij

Marc Baaij

Erasmus University Rotterdam (EUR) - Department of Strategic Management and Entrepreneurship

Date Written: June 7, 2021

Abstract

The hallmark of strategic decisions is their interdependence: competitive advantage requires that
these decisions reinforce each other. However, mutual reinforcement requires a synthesis of
decisions. There are many strategy tools for analysis but not for synthesis. Performance landscape
modeling of decision combinations has its value for academic research but is too complex for
practice. This working paper proposes a sequential, judgment-based, qualitative modeling process
for strategy synthesis. Whereas performance landscape models use binary, quantitative decision
values, and computer simulations, the proposed process uses qualitative values and managerial
judgment. By simplifying the synthesis, this working paper contributes to strategy practice.

Keywords: strategy, synthesis, decision interdependence, consistency assessment, morphological analysis

Suggested Citation

Baaij, Marc, Inside the Black Box of Strategy: Sequential Synthesis (June 7, 2021). Available at SSRN: https://ssrn.com/abstract=3861489 or http://dx.doi.org/10.2139/ssrn.3861489

Marc Baaij (Contact Author)

Erasmus University Rotterdam (EUR) - Department of Strategic Management and Entrepreneurship ( email )

RSM Erasmus University
Rotterdam, 3000 DR
Netherlands

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
5
Abstract Views
100
PlumX Metrics