Virtual Production Networks: Fixing Commodification and Disembeddedness

39 Pages Posted: 18 Jun 2021

See all articles by Alex Wood

Alex Wood

Oxford Internet Institute; University of Oxford; University of Bristol

Mark Graham

University of Oxford - Oxford Internet Institute

Vili Lehdonvirta

University of Oxford - Oxford Internet Institute

Helena Barnard

University of Pretoria - Gordon Institute of Business Science

Isis Hjorth

University of Oxford - Oxford Internet Institute

Date Written: April 27, 2016

Abstract

The aim of this paper is to develop a new model of ‘Virtual Production Networks’ (VPNs), building on the Global Production Network (GPN) approach. We argue that the manner in which embeddedness has been utilized within the GPN paradigm is possibly ill-suited to arenas of virtual production in which commodification is heightened. To better account for virtual production we thus extend and reformulate the GPN model. At the core of our VPN model is an original account of the distinctive manner in which online outsourcing platforms organize, commodify and disembed labor. Drawing upon detailed empirical research we conceptually map VPNs providing an original typology and highlighting the ways in which online outsourcing platforms are engineered and framed in an effort to disembed labor from existing laws, institutions and norms. Although VPNs are disembedded they are not immaterial or operating in some kind of ethereal alternative dimension. We elucidate the manner in which disembedded and specifically highly commodified virtual production is fixed within regional, nation and local social networks. Spatio-temporal fixes, the notion that contradictions inherent to economic activity are spatially and temporally pinned down through the production of geographical and social formations, provide an alternative lens to the existing GPN use of embeddedness. We argue that these spatio-temporal fixes enable the overcoming of a number of contradictions created by commodification. We conclude by considering the implications this has for social upgrading.

Keywords: digital labor, embeddedness, gig economy, global production networks, online platforms

Suggested Citation

Wood, Alex and Wood, Alex and Graham, Mark and Lehdonvirta, Vili and Barnard, Helena and hjorth, isis, Virtual Production Networks: Fixing Commodification and Disembeddedness (April 27, 2016). Available at SSRN: https://ssrn.com/abstract=3862726 or http://dx.doi.org/10.2139/ssrn.3862726

Alex Wood (Contact Author)

Oxford Internet Institute ( email )

1 St. Giles
University of Oxford
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United Kingdom

University of Oxford

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University of Bristol ( email )

36 Tyndall's Park Road
Bristol, Avon BS8 1TB
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Mark Graham

University of Oxford - Oxford Internet Institute ( email )

1 St. Giles
University of Oxford
Oxford, Oxfordshire OX1 3JS
United Kingdom

HOME PAGE: http://www.geospace.co.uk

Vili Lehdonvirta

University of Oxford - Oxford Internet Institute ( email )

1 St. Giles
University of Oxford
Oxford, Oxfordshire OX1 3JS
United Kingdom

HOME PAGE: http://www.oii.ox.ac.uk

Helena Barnard

University of Pretoria - Gordon Institute of Business Science ( email )

26 Melville Road
Illovo
Johannesburg, 2146
South Africa
+27117714213 (Phone)
+27117714177 (Fax)

Isis Hjorth

University of Oxford - Oxford Internet Institute ( email )

1 St. Giles
University of Oxford
Oxford OX1 3PG Oxfordshire, Oxfordshire OX1 3JS
United Kingdom

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