Independent Media, Propaganda, and Religiosity: Evidence from Poland
132 Pages Posted: 10 Jun 2021 Last revised: 18 May 2023
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Independent Media, Propaganda, and Religiosity: Evidence from Poland
Independent Media and Religiosity
Date Written: June 9, 2021
Abstract
Exploring a drastic change in the media landscape in Poland, we show that mainstream media
can significantly affect religious participation. After the nationalist populist party PiS came to
power in 2015, news on state and private independent TV diverged due to propaganda on
state TV, resulting in a switch of some of its audience to independent TV. Municipalities
with access to independent TV continued to follow a long-term secularization trend, while
municipalities with access only to state TV experienced a reversal of this trend. An online
experiment sheds light on the mechanisms underlying the effect of exposure to independent
news on religiosity.
Keywords: Religion, Media, Propaganda, Populism, Catholic Church, Poland
JEL Classification: P00, Z12, L82
Suggested Citation: Suggested Citation