<span>Prozac - Controversial Blockbuster: Case Histories of Transformational Advances</span>

This case history describes the development of Prozac, a blockbuster drug that transformed the treatment of depression – and became a cultural phenomenon in the United States. Specifically, we chronicle the: 1) prior treatments for depression and the research that provided a foundation for Prozac, before 1970; 2) development of Prozac, from 1971 to 1987; and 3) rapid adoption in the US after 1988.

Keywords: Health Care and Treatment, Technological Innovation, Innovation, Technology Adoption, Invention; Governing Rules, Regulations, and Reforms

Suggested Citation: Suggested Citation

Bhide, Amar and Datar, Srikant and Stebbins, Katherine, Prozac - Controversial Blockbuster: Case Histories of Transformational Advances (May 31, 2024). Harvard Business School General Management Unit Working Paper No. 20-135, Harvard Business School Accounting & Management Unit Working Paper No. 20-135, Available at SSRN: https://ssrn.com/abstract=3866769 or http://dx.doi.org/10.2139/ssrn.3866769