Evaluating ASEAN E-Commerce Laws Using Fuzzy Multi-Criteria Decision Making

Advances in decision sciences 2021

53 Pages Posted: 1 Jul 2021

See all articles by Ali Alibeigi

Ali Alibeigi

Faculty of Law, University of Malaya

Adeleh Asemi

University of Malaya (UM) - Faculty of Computer Science and Information Technology

Abu Bakar Munir

University of Malaya (UM) - Faculty of Law

Mohd-Sapiyan Baba

University of Malaya (UM) - Faculty of Computer Science and Information Technology

Date Written: June 13, 2021

Abstract

An evaluation of the ASEAN Electronic Commerce Acts (ECAs) is a specific primary step toward their harmonization. This evaluation is complex due to multiple criteria and uncertain information, especially in the case of electronic contracts. This study aims to evaluate and rank the ECAs of the ASEAN countries using a fuzzy multi-criteria decision making method. Seven criteria are determined for the evaluation of ASEAN ECAs. The Fuzzy Analytic Hierarchy Process (FAHP) is applied for weighting of the criteria as well as the evaluation of alternatives. We applied the judgment of 10 experts to fill out the FAHP comparison matrices. The experts’ opinions are fuzziefied and aggregated using the fuzzy set theory. We found the weight of criteria, rank of ECAs in each criterion and the final rank on overall comprehensiveness of the ASEAN ECAs. The results show that the FAHP address the multi criteria evaluation of the laws and regulations. The recognition of the Electronic Message with a weight of 0.216684 is the most important criterion in the evaluation of ECAs, and the Place of Dispatch with a weight of 0.0276018 is the least important. This study has the potential to harmonize the ECAs among ASEAN countries which in turn will increase the number of online transactions and reduce the number of legal disputes.

Keywords: Legal Harmonization, Fuzzy AHP, Electronic Message, Time of Dispatch, Time of Receipt

Suggested Citation

Alibeigi, Ali and Asemi, Adeleh and Munir, Abu Bakar and Baba, Mohd-Sapiyan, Evaluating ASEAN E-Commerce Laws Using Fuzzy Multi-Criteria Decision Making (June 13, 2021). Advances in decision sciences 2021, Available at SSRN: https://ssrn.com/abstract=3869275

Ali Alibeigi (Contact Author)

Faculty of Law, University of Malaya ( email )

Kuala Lumpur, 50603
Malaysia

HOME PAGE: http://https://www.linkedin.com/in/ali-alibeigi-97bb0748/?originalSubdomain=my

Adeleh Asemi

University of Malaya (UM) - Faculty of Computer Science and Information Technology ( email )

Jalan Lembah Pantai
Kuala Lumpur, Wilayah Persekutuan 50603
Malaysia

Abu Bakar Munir

University of Malaya (UM) - Faculty of Law ( email )

Kuala Lumpur, 50603
Malaysia

Mohd-Sapiyan Baba

University of Malaya (UM) - Faculty of Computer Science and Information Technology ( email )

Jalan Lembah Pantai
Kuala Lumpur, Wilayah Persekutuan 50603
Malaysia

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