Cross-Platform Analysis of PLCs’ (Parties, Leaders, Candidates) Social Media Presence in Israel’s 2015 Electoral Campaign

Sharon Haleva-Amir (2021) Cross-platform analysis of PLCs’ (parties, leaders, candidates) social media presence in Israel’s 2015 electoral campaign, Israel Affairs, DOI: 10.1080/13537121.2021.1940563

37 Pages Posted: 2 Jul 2021 Last revised: 11 May 2022

See all articles by Sharon Haleva-Amir

Sharon Haleva-Amir

Bar Ilan University, School of Communication

Date Written: June 20, 2021

Abstract

This article analyzes social media presence of all parties, leaders, and candidates (PLCs) during Israel’s 2015 electoral campaign, within a transformational era for online campaigns. The article adheres to the theoretical frameworks of normalisation/equalisation hypotheses and personalised politics. Its research design is based on a cross-platform analysis. Findings indicate not only a centralised personalisation trend but rather a depersonalised web sphere. Leaders are more prominent online compared to other candidates; and parties out-perform their leaders, too. Furthermore, findings point to a normalised web sphere, even when referring to new and trendy platforms, revealing that the chances of political newcomers entering the parliamentary arena are scarce.

Keywords: Israel; cross-platform analysis; equalisation v normalisation hypotheses; online political campaigns; social media; personalised politics; PLCs (parties, leaders, candidates); algorithmic campaigns

Suggested Citation

Haleva-Amir, Sharon, Cross-Platform Analysis of PLCs’ (Parties, Leaders, Candidates) Social Media Presence in Israel’s 2015 Electoral Campaign (June 20, 2021). Sharon Haleva-Amir (2021) Cross-platform analysis of PLCs’ (parties, leaders, candidates) social media presence in Israel’s 2015 electoral campaign, Israel Affairs, DOI: 10.1080/13537121.2021.1940563 , Available at SSRN: https://ssrn.com/abstract=3870665 or http://dx.doi.org/10.2139/ssrn.3870665

Sharon Haleva-Amir (Contact Author)

Bar Ilan University, School of Communication ( email )

Ramat Gan
Israel

HOME PAGE: http://communication.biu.ac.il/

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
7
Abstract Views
165
PlumX Metrics