Alcohol Marketing and Social Media: A Challenge for Public Health Control

Drug and Alcohol Review, Vol. 40, 2021, 420-422

U of Melbourne Legal Studies Research Paper No. 939

4 Pages Posted: 21 Jun 2021

See all articles by Robin Room

Robin Room

La Trobe University - Centre for Alcohol Policy Research

Paula O'Brien

University of Melbourne - Law School

Date Written: June 20, 2021

Abstract

In public health terms, alcohol is no ordinary commodity. It accounts not only for a substantial portion of the world’s burden of disease but also for much social harm. Because of this, a majority of countries have some kind of restrictions beyond general rules for foodstuffs on alcohol’s availability and promotion. On the international level, however, restrictions in the interests of public health are minimal. On the contrary, indeed, international and regional trade agreements are increasingly restricting what national governments can do to control the alcohol market.

Keywords: public health, alcohol, government

JEL Classification: I18, K32

Suggested Citation

Room, Robin and O'Brien, Paula, Alcohol Marketing and Social Media: A Challenge for Public Health Control (June 20, 2021). Drug and Alcohol Review, Vol. 40, 2021, 420-422, U of Melbourne Legal Studies Research Paper No. 939, Available at SSRN: https://ssrn.com/abstract=3870826

Robin Room

La Trobe University - Centre for Alcohol Policy Research ( email )

Department of Economics and Finance
Victoria 3552, 3086
Australia

Paula O'Brien (Contact Author)

University of Melbourne - Law School ( email )

University Square
185 Pelham Street, Carlton
Victoria, Victoria 3010
Australia

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