Platform Leadership: Staffing and Training the Inverted Firm

31 Pages Posted: 8 Jul 2021

See all articles by Peter Evans

Peter Evans

Platform Strategy Institute; Dartmouth College - Thayer School of Engineering

Geoffrey Parker

Dartmouth College

Marshall W. Van Alstyne

Boston University – Questrom School of Business; Massachusetts Institute of Technology (MIT) - Sloan School

Dyan Finkhousen

affiliation not provided to SSRN

Date Written: June 22, 2021

Abstract

As the number and scope of platform companies grow, platform-specific talent and leadership demands have grown. This paper explores the growing demand for platform professionals and leadership competencies. The authors collected and analyzed over 11,080 platform job postings over one year by 2,700 companies worldwide. Analysis of this data reveals demand for a range of platform talent capabilities. Six role archetypes stand out: platform strategy, platform product management, platform ecosystem management, platform engineering, platform data management, and platform trust, privacy & compliance. The paper explores the leadership capabilities that are particularly important and distinct from non-platform organizations. The paper provides cogent recommendations to aspiring platform professionals. It also provides comprehensive recommendations to companies, which are divided into near-term actions that can be taken immediately and longer-term actions that can be implemented over a 2-5-year time horizon. Finally, the paper provides a comprehensive global survey of platform-specific executive training programs available from universities and specialized training organizations based in the US, Europe, and Asia. Companies referenced in the study include but are not limited to ABB, Amazon, American Express, Benefitfocus, CVS, Deliveroo, Glassdoor, JPMorgan Chase, Lazada, Netflix, Peloton, Refinitiv, Twitter, Walmart, and Zoom.

Keywords: Platform, Talent, Leadership, Leadership Development, Training, Executive Education

JEL Classification: A10, J44, J40, L20

Suggested Citation

Evans, Peter C. and Parker, Geoffrey and Van Alstyne, Marshall W. and Finkhousen, Dyan, Platform Leadership: Staffing and Training the Inverted Firm (June 22, 2021). Available at SSRN: https://ssrn.com/abstract=3871971 or http://dx.doi.org/10.2139/ssrn.3871971

Peter C. Evans (Contact Author)

Platform Strategy Institute ( email )

6 Liberty Square
Boston, MA 02109
United States
19142828034 (Phone)

Dartmouth College - Thayer School of Engineering ( email )

United States

Geoffrey Parker

Dartmouth College ( email )

School of Engineering
Hanover, NH 03755
United States
603-646-9075 (Phone)

HOME PAGE: http://engineering.dartmouth.edu/people/faculty/geoffrey-parker

Marshall W. Van Alstyne

Boston University – Questrom School of Business ( email )

595 Commonwealth Avenue
Boston, MA 02215
United States
617-358-3571 (Phone)

HOME PAGE: http://questromapps.bu.edu/mgmt_new/Profiles/VanAlstyneMarshall.html

Massachusetts Institute of Technology (MIT) - Sloan School ( email )

Initiative on the Digital Economy
245 First St, Room E94-1521
Cambridge, MA 02142
United States
617-253-0768 (Phone)

HOME PAGE: http://web.mit.edu/marshall/www/home.html

Dyan Finkhousen

affiliation not provided to SSRN

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