The Nuances of 'Tag-Gag' Laws

11 Pages Posted: 14 Jul 2021

Date Written: June 24, 2021


This Essay addresses what I have elsewhere called “Tag-Gag” Laws—laws that regulate and restrict how companies can label and advertise plant-based meat products. Plant-based meat is food made entirely from plants that replicates the taste and texture of animal meat. As plant-based meat sales have grown exponentially in recent years, increasing numbers of states have passed Tag-Gag laws; companies selling plant-based meat, in turn, have challenged these laws in court. When covering these lawsuits, the media often (and understandably) lumps them altogether. If a plant-based company wins a preliminary injunction against a state law, it is viewed as a victory for plant-based foods in the labeling wars; if a state survives a preliminary injunction, the media reports the opposite. But not all Tag-Gag laws are created equal, and this Essay draws attention to their important differences. It identifies and categorizes three Tag-Gag variants and discusses how each variant has different legal ramifications. It also proposes specific approaches that companies can follow when challenging the different categories of Tag-Gag laws.

Keywords: Plant-Based, Food, Animal Law, First Amendment, Labeling, Advertising, Meat, Agriculture

JEL Classification: K10

Suggested Citation

Gleckel, Jareb A., The Nuances of 'Tag-Gag' Laws (June 24, 2021). Nebraska Law Review, Online (2021, Forthcoming), Available at SSRN: or

Jareb A. Gleckel (Contact Author)

Cornell University - Law School ( email )

Myron Taylor Hall
Cornell University
Ithaca, NY 14853-4901
United States

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