Accounting for Product Impact in the Interactive Media and Services Industry

19 Pages Posted: 25 Jun 2021

See all articles by DG Park

DG Park

Harvard University - Business School (HBS)

George Serafeim

Harvard Business School

Katie Trinh

Harvard University - Business School (HBS)

Date Written: June 16, 2021

Abstract

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact estimates for key welfare effects of social media, including addiction, depression, connectivity, and misinformation, among other effects identified in social media literature. Our results indicate substantial differences in the impact that competitors have through their products. These differences demonstrate how impact reflects corporate strategy and informs decision-making on industry-specific areas.

Suggested Citation

Park, DG and Serafeim, George and Trinh, Katie, Accounting for Product Impact in the Interactive Media and Services Industry (June 16, 2021). Harvard Business School Research Paper Series No. 21-134, Available at SSRN: https://ssrn.com/abstract=3873440 or http://dx.doi.org/10.2139/ssrn.3873440

DG Park

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

George Serafeim (Contact Author)

Harvard Business School ( email )

Boston, MA 02163
United States

HOME PAGE: http://www.hbs.edu/faculty/Pages/profile.aspx?facId=15705

Katie Trinh

Harvard University - Business School (HBS) ( email )

2 Arrow Street
Cambridge, MA 02138
United States

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