Online Shopping Behavior during COVID-19 Pandemic: An Indian Perspective

Abstract

This study was focused to inspect the main components to determine the behavior of customer towards online shopping from various ecommerce company during COVID-19 pandemics. The study explores about the rapid use of internet, mobile, etc.in lockdown that imposed in the country. Online shopping is now a days considered to be the most convenient way of shopping to get away free from the spreading virus and keep ourselves in safe and secure environment. The study involves quantitative research in the form of linear regression to evaluate the effects online shopping attributes on customer purchase behavior. The findings indicated that the main components like Social Media, Product Quality, Return and Exchange Policy, Product Descriptions and Seller Information significantly influence the customer purchase intention during the lockdown due to COVID-19 pandemic. Some suggestions were also made to study further and predict the customer online buying preferences or behaviors in future post pandemic.

Keywords: COVID-19, Ecommerce, Online Shopping, Purchase Behavior, Pandemic

JEL Classification: M10, M15, M30, M31, M37, D23