Online Shopping Behavior during COVID-19 Pandemic: An Indian Perspective

24 Pages Posted: 6 Jul 2021 Last revised: 9 Jul 2021

See all articles by Amit Ranjan

Amit Ranjan

Department of Management Studies IIIT Allahabad

Madhvendra Misra

Indian Institute of Information Technology (IIIT), Allahabad

Jitendra Yadav

Indian Institute of Information Technology (IIIT), Allahabad

Date Written: June 26, 2021

Abstract

This study was focused to inspect the main components to determine the behavior of customer towards online shopping from various ecommerce company during COVID-19 pandemics. The study explores about the rapid use of internet, mobile, etc.in lockdown that imposed in the country. Online shopping is now a days considered to be the most convenient way of shopping to get away free from the spreading virus and keep ourselves in safe and secure environment. The study involves quantitative research in the form of linear regression to evaluate the effects online shopping attributes on customer purchase behavior. The findings indicated that the main components like Social Media, Product Quality, Return and Exchange Policy, Product Descriptions and Seller Information significantly influence the customer purchase intention during the lockdown due to COVID-19 pandemic. Some suggestions were also made to study further and predict the customer online buying preferences or behaviors in future post pandemic.

Keywords: COVID-19, Ecommerce, Online Shopping, Purchase Behavior, Pandemic

JEL Classification: M10, M15, M30, M31, M37, D23

Suggested Citation

Ranjan, Amit and Misra, Madhvendra and Yadav, Jitendra, Online Shopping Behavior during COVID-19 Pandemic: An Indian Perspective (June 26, 2021). Available at SSRN: https://ssrn.com/abstract=3874348 or http://dx.doi.org/10.2139/ssrn.3874348

Amit Ranjan

Department of Management Studies IIIT Allahabad ( email )

Deoghat
Jhalwa
Allahabad, Uttar Pradesh 211012
India

Madhvendra Misra

Indian Institute of Information Technology (IIIT), Allahabad ( email )

Deoghat
Jhalwa
Allahabad, Uttar Pradesh 211012
India

Jitendra Yadav (Contact Author)

Indian Institute of Information Technology (IIIT), Allahabad ( email )

Deoghat
Jhalwa
Allahabad, Uttar Pradesh 211012
India

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