Coverage of Development News in Newspapers (with Special Reference to Rural Areas of Kanpur)
6 Pages Posted: 28 Jul 2021
Date Written: Februray 20, 2014
To grow and lead a successful life, it is essential for people to be able to adapt to the changes in the field of social, economic and technological spheres. People not only feel free to talk about the process of development but also sincerely become a part of the development process. For a country to lead its people to growth and sustainable development, it is important that information and knowledge about such changes is made available to them on priority basis. India being a country where more than 70 % of people live in the rural areas and are engaged in cultivation, it is very important that people are provided with the facilities of better living so that they may have a say in the process of sustainable development.
In this respect, the development communication is very crucial which states that in order to achieve overall development, it is important that all the facilities and indexes of progress reach to the grass root level. Development communication is the communication of policies, programs and other facilities for the betterment of the lives of the people. The concept of Development communication is defined by Dr. Nora Quabrel in these words, “Development Communication is the art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfillment of human potential.”
In India, where the main occupation of the people is agriculture, it is essential that the technological tools are open to the reach of the people living in rural areas to make improvements not only in the agriculture field but also serve as an aid to better their lives. Facilities to help the village people to fulfill their ICE needs i.e. the need to be informed, communicated, and educated must be provided by the government so that they could be brought forth to the front row as a torch bearer for a developing India.
Information of their use has to be made available to them by the media. The media which is the cheapest for them and easily available to them is the print media and especially the newspapers. It is important to see how the newspapers are delivering the news which speaks of their problems and also finds solutions to their problems. The research problem is to analyze, evaluate and understand how newspapers are contributing towards the coverage of needs and progress of the rural people, what news about development issues is given in the newspapers.
Keywords: Communication, Development news, Media, News, Sustainable Development
Suggested Citation: Suggested Citation