Conducting Useful Observational Research to Improve Behavior

Context: The Effects of Environment on Product Design and Evaluation, Forthcoming

34 Pages Posted: 17 Aug 2021

Date Written: March 19, 2019

Abstract

Watching people can be better than listening to them. Observational research can illuminate the unconscious behaviors that lead to breakthrough solutions to problems. This chapter is a manual on to use observational research to solve problems. Specifically, it focuses on how to find potential breakthrough insights, how to confirm them (using quantitative coding), and how to use the results to develop solutions to problems.

Keywords: Observational research, unobtrusive, behavior, behavioral economics, psychology, intervention, health

JEL Classification: A1, A13, Z33, I1

Suggested Citation

Wansink, Brian, Conducting Useful Observational Research to Improve Behavior (March 19, 2019). Context: The Effects of Environment on Product Design and Evaluation, Forthcoming , Available at SSRN: https://ssrn.com/abstract=3889657 or http://dx.doi.org/10.2139/ssrn.3889657

Brian Wansink (Contact Author)

Retired ( email )

607-319-0123 (Phone)

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
3
Abstract Views
104
PlumX Metrics