Conducting Useful Observational Research to Improve Behavior
Context: The Effects of Environment on Product Design and Evaluation, Forthcoming
34 Pages Posted: 17 Aug 2021
Date Written: March 19, 2019
Watching people can be better than listening to them. Observational research can illuminate the unconscious behaviors that lead to breakthrough solutions to problems. This chapter is a manual on to use observational research to solve problems. Specifically, it focuses on how to find potential breakthrough insights, how to confirm them (using quantitative coding), and how to use the results to develop solutions to problems.
Keywords: Observational research, unobtrusive, behavior, behavioral economics, psychology, intervention, health
JEL Classification: A1, A13, Z33, I1
Suggested Citation: Suggested Citation