The Evolution of Retail Formats: Past, Present, and Future

Gauri, Dinesh, Rupinder P. Jindal, Brian Ratchford, Edward Fox, Amit Bhatnagar, Aashish Pandey, Jonathan R. Navallo, John Fogarty, Stephen Carr, and Eric Howerton (2021), “The Evolution of Retail Formats: Past, Present, and Future,” Journal of Retailing, 97 (March), 42-61.

54 Pages Posted: 2 Aug 2021

See all articles by Dinesh K. Gauri

Dinesh K. Gauri

Walton College of Business

Rupinder Paul Jindal

Milgard School of Business

Brian T. Ratchford

University of Texas at Dallas

Edward Fox

Southern Methodist University (SMU) - Marketing Department

Amit Bhatnagar

University of Wisconsin - Milwaukee - Sheldon B. Lubar School of Business

Aashish Pandey

University of Arkansas

Date Written: October 1, 2020

Abstract

In this paper, the authors review current literature on retail formats and propose a new customer-centric framework for retailers to focus on as they continue to innovate and evolve. Specifically, they review the literature on how formats compare in their attributes and compete with each other; the role of customer behavior in format choice; and developments in multichannel and omnichannel retailing. They propose a framework for retail formats suggesting two paths – either reduce friction in the customer journey or enhance customer experience. They discuss the challenges faced by offline (physical store-first) and online (digital-first) retailers and elaborate on strategies each type of retailer is pursuing to address these challenges. Finally, they offer directions for future research in this domain. They conclude by calling for newer digital-first and physical-first players to continue coming up with different customer-centric formats, which they predict will slowly morph into integrated retailers, leaving space for newer players to enter the market and hence keep the wheel of retailing spinning.

Keywords: retailing, retail formats, online retail, omnichannel, e-commerce

JEL Classification: M31

Suggested Citation

Gauri, Dinesh K. and Jindal, Rupinder Paul and Ratchford, Brian T. and Fox, Edward and Bhatnagar, Amit and Pandey, Aashish, The Evolution of Retail Formats: Past, Present, and Future (October 1, 2020). Gauri, Dinesh, Rupinder P. Jindal, Brian Ratchford, Edward Fox, Amit Bhatnagar, Aashish Pandey, Jonathan R. Navallo, John Fogarty, Stephen Carr, and Eric Howerton (2021), “The Evolution of Retail Formats: Past, Present, and Future,” Journal of Retailing, 97 (March), 42-61., Available at SSRN: https://ssrn.com/abstract=3894200

Dinesh K. Gauri (Contact Author)

Walton College of Business ( email )

Fayetteville, AR 72701
United States

Rupinder Paul Jindal

Milgard School of Business ( email )

Tacoma, WA 98402
United States

Brian T. Ratchford

University of Texas at Dallas ( email )

2601 North Floyd Road
Richardson, TX 75083
United States

Edward Fox

Southern Methodist University (SMU) - Marketing Department ( email )

United States

Amit Bhatnagar

University of Wisconsin - Milwaukee - Sheldon B. Lubar School of Business ( email )

P.O. Box 742
3202 N. Maryland Ave.
Milwaukee, WI 53201-0742
United States

Aashish Pandey

University of Arkansas ( email )

United States

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