We Choose What to Fear in Indonesian Horror Cinema

Posted: 6 Aug 2021

Date Written: March 10, 2021

Abstract

Horror movies in Indonesian cinemas have seen a recent surge of viewers despite being associated with exploiting sensualism under the blanket of horror. Meanwhile, the top ten viewed Indonesian horror movies in recent years managed to somewhat acquire the trust of Indonesians to come back to watch more horror movies in their favourite cinemas. This paper employs the qualitative content analysis method to better grasp what movie trailer elements are employed by the top 10 viewed Indonesian horror movies and see what are the similarities and differences in the elements of horror they present. Ultimately, as the market demands it, a natural selection for the kinds of horrors Indonesians watch is currently on going.

Keywords: horror, movie, trailer

Suggested Citation

Noer, Achmad Ridwan, We Choose What to Fear in Indonesian Horror Cinema (March 10, 2021). Proceedings of the 4th International Conference on Communication & Business (ICCB 2021), Available at SSRN: https://ssrn.com/abstract=3900259 or http://dx.doi.org/10.2139/ssrn.3900259

Achmad Ridwan Noer (Contact Author)

Universitas Indonesia ( email )

Kampus Baru UI Depok
Jawa Barat, 16424
Indonesia

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