Core Tourism Resources and Destination Image for International Tourism

39 Pages Posted: 9 Aug 2021

See all articles by Nelson Oly Ndubisi

Nelson Oly Ndubisi

Qatar University - College of Business and Economics

Saif Alsowaidi

Qatar University - College of Business and Economics

Shrabani Saha

University of Lincoln (UK) - Faculty of Business & Law

Ghialy Yap

Edith Cowan University; Financial Research Network (FIRN)

Date Written: August 6, 2021

Abstract

This paper examines the effect of core destination resources, namely natural resources, heritage resources and created resources on destination image, and the moderating effects of customer value and destination satisfaction. International tourists to Qatar provided the data for the study. The results show that natural resources and heritage resources are significantly related to destination image, but created sources is not. Customer value positively and negatively moderates the association of natural resources and heritage resources respectively with destination image. Destination satisfaction positively moderates the relationship between heritage resources and destination image. Focus on inimitable endowed resources rather than imitable created resources seems to be a viable strategy for promoting tourism destinations to international tourists. Managerial and theoretical implications of the study are discussed.

Keywords: Core resources, Destination image, Destination satisfaction, Customer value, International tourists, Qatar.

JEL Classification: C83; M31; L83;R11; Z32

Suggested Citation

Ndubisi, Nelson Oly and Alsowaidi, Saif and Saha, Shrabani and Yap, Ghialy C. L., Core Tourism Resources and Destination Image for International Tourism (August 6, 2021). Available at SSRN: https://ssrn.com/abstract=3900765 or http://dx.doi.org/10.2139/ssrn.3900765

Nelson Oly Ndubisi (Contact Author)

Qatar University - College of Business and Economics ( email )

2713 Doha
Qatar

Saif Alsowaidi

Qatar University - College of Business and Economics ( email )

2713 Doha
Qatar

Shrabani Saha

University of Lincoln (UK) - Faculty of Business & Law ( email )

Lincoln
United Kingdom

Ghialy C. L. Yap

Edith Cowan University ( email )

Joondalup Campus
Perth
Joondalup 6027 WA
Australia

Financial Research Network (FIRN)

C/- University of Queensland Business School
St Lucia, 4071 Brisbane
Queensland
Australia

HOME PAGE: http://www.firn.org.au

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