You Have to Have a Job: Power and Ideological Action

39 Pages Posted: 12 Aug 2021 Last revised: 11 Oct 2021

See all articles by Winslow Robertson

Winslow Robertson

University of Navarra - IESE Business School

Xabier Barriola

Aalto University

Date Written: August 10, 2021


In the wake of social movements drawing attention to issues of systemic racism, such as Black Lives Matter (BLM), Business Ethics can both draw from and contribute to theories of systemized oppression as part of a broader understanding of normative systems. Drawing on theories of intersectionality, racialization, and racial organizations, this paper argues that worker power mediates the extent to which workers in an organization are able to promote racial justice ideology. Using Twitter data to gauge support for racial justice from the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) as a proxy for ideological action, we compare how different aspects of player power influences their tendency to support BLM through social media. Our findings demonstrate that organizations that claim to support BLM may be better served paying their female employees more and offering their African American employees greater career security.

Keywords: Ideology, Justice, Black Lives Matter

JEL Classification: Z10

Suggested Citation

Robertson, Winslow and Barriola, Xabier, You Have to Have a Job: Power and Ideological Action (August 10, 2021). Available at SSRN: or

Winslow Robertson (Contact Author)

University of Navarra - IESE Business School ( email )

Xabier Barriola

Aalto University ( email )

Maarintie 8
Espoo, 02150

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