Developing a Measure of Social, Ethical, and Legal Content for Intelligent Cognitive Assistants

Journal of Strategic Innovation and Sustainability 2021

37 Pages Posted: 17 Sep 2021

See all articles by Clovia Hamilton

Clovia Hamilton

Kelley School of Business

William Swart

East Carolina University

Gerald M. Stokes

State University of New York (SUNY) - State University of New York SUNY Korea

Date Written: August 6, 2021

Abstract

We address the issue of consumer privacy against the backdrop of the national priority of maintaining global leadership in artificial intelligence, the ongoing research in Artificial Cognitive Assistants, and the explosive growth in the development and application of Voice Activated Personal Assistants (VAPAs) such as Alexa and Siri, spurred on by the needs and opportunities arising out of the COVID-19 global pandemic. We first review the growth and associated legal issues of the of VAPAs in private homes, banks, healthcare, and education. We then summarize the policy guidelines for the development of VAPAs. Then, we classify these into five major categories with associated traits. We follow by developing a relative importance weight for each of the traits and categories; and suggest the establishment of a rating system related to the legal, ethical, functional, and social content policy guidelines established by these organizations. We suggest the establishment of an agency that will use the proposed rating system to inform customers of the implications of adopting a particular VAPA in their sphere.

Keywords: data privacy, AI ethics, intelligent cognitive assistants, voice activated personal assistants, VAPA, Alexa

Suggested Citation

Hamilton, Clovia and Swart, William and Stokes, Gerald M., Developing a Measure of Social, Ethical, and Legal Content for Intelligent Cognitive Assistants (August 6, 2021). Journal of Strategic Innovation and Sustainability 2021, Available at SSRN: https://ssrn.com/abstract=3906226

Clovia Hamilton (Contact Author)

Kelley School of Business ( email )

Bloomington, IN 47405
United States

William Swart

East Carolina University

Greenville, NC 27858
United States

Gerald M. Stokes

State University of New York (SUNY) - State University of New York SUNY Korea

Korea, Republic of (South Korea)

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