Stock Price Level Effect

40 Pages Posted: 20 Aug 2021

See all articles by Charlotte Borsboom

Charlotte Borsboom

Radboud University Nijmegen

Sascha Füllbrunn

Radboud University Nijmegen - Institute for Management Research

Date Written: August 18, 2021


Companies actively manipulate stock price ranges through IPOs, stock splits, and repurchases. Indeed, empirical results suggest that the stock’s price range, whether at a high or low price level, affects market performance. Unfortunately, archival data does not allow us to test the effect of stock price levels on investor behavior due to uncontrolled confound effects. We thus conduct a controlled online experiment with 900 US retail investors to test whether a difference in stock price levels affects the investor’s risk perception, the price forecast, and the investment. Even though we find no differences in risk perception and forecasts, our results show significantly higher investments in high-priced stocks in comparison to low-priced stocks. This effect disappears when we allow fractional share purchases or restrict naive trading strategies.

Keywords: stock price, nominal stock price puzzle, stock splits, number processing, fractional share purchases, naive trading strategies, numerosity

JEL Classification: C9, D14, G11, G41

Suggested Citation

Borsboom, Charlotte and Füllbrunn, Sascha, Stock Price Level Effect (August 18, 2021). Available at SSRN: or

Charlotte Borsboom

Radboud University Nijmegen ( email )

Postbus 9108
Nijmegen, 6500 HK

Sascha Füllbrunn (Contact Author)

Radboud University Nijmegen - Institute for Management Research ( email )

Heyendaalseweg 141
Nijmegen, 6525 AJ


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