The European Commission Clears the Acquisition of a Maker of Fitness Trackers and Smartwatches by a Major Online Platform, Subject to Long-Lasting Behavioural Remedies(Google / Fitbit, M.9660)

Concurrences Competition Law Review, nr. 3-2021, 123-127

8 Pages Posted: 22 Oct 2021

See all articles by Simon Vande Walle

Simon Vande Walle

University of Tokyo - Graduate Schools for Law and Politics

Date Written: September 2, 2021

Abstract

The note summarizes and comments on the European Commission's decision to approve Google's acquisition of Fitbit, a maker of fitness trackers and smartwatches. The Commission approved the deal in December 2020, but made long-lasting behavioural remedies binding on Google.

The case raises interesting questions relating to the role of privacy in EU merger control and the effectiveness of long-lasting behavioural remedies in fast-moving digital markets.

The note was published in Concurrences Law Review, in a section that chronicles major decisions in European merger control (Chroniques Concentrations).

Suggested Citation

Vande Walle, Simon, The European Commission Clears the Acquisition of a Maker of Fitness Trackers and Smartwatches by a Major Online Platform, Subject to Long-Lasting Behavioural Remedies(Google / Fitbit, M.9660) (September 2, 2021). Concurrences Competition Law Review, nr. 3-2021, 123-127, Available at SSRN: https://ssrn.com/abstract=3915946

Simon Vande Walle (Contact Author)

University of Tokyo - Graduate Schools for Law and Politics ( email )

7-3-1 Hongo Bunkyo-Ku
Tokyo, 113-0033
Japan

HOME PAGE: http://www.simonvandewalle.eu

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