The European Commission Clears the Acquisition of a Maker of Fitness Trackers and Smartwatches by a Major Online Platform, Subject to Long-Lasting Behavioural Remedies (Google / Fitbit, M.9660)
Concurrences Competition Law Review, nr. 3-2021, 123-127
8 Pages Posted: 22 Oct 2021 Last revised: 15 Mar 2022
Date Written: September 2, 2021
The note summarizes and comments on the European Commission's decision to approve Google's acquisition of Fitbit, a maker of fitness trackers and smartwatches. The Commission approved the deal in December 2020, but made long-lasting behavioural remedies binding on Google.
The case raises interesting questions relating to the role of privacy in EU merger control and the effectiveness of long-lasting behavioural remedies in fast-moving digital markets.
The note was published in Concurrences Law Review, in a section that chronicles major decisions in European merger control (Chroniques Concentrations).
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