Guest Editorial
Young Consumers, 22(1), 1-9 (2021)
Posted: 6 Oct 2021
Date Written: July 2021
Abstract
Are they all the same? A rethink of young consumers through the lens of generation theories.
Keywords: Editorial
Suggested Citation: Suggested Citation
Ting, Hiram and Cheah, Jun-Hwa and Lim, Xin-Jean and Ringle, Christian M. and Liu, Yide and Leong, Choi-Meng, Guest Editorial (July 2021). Young Consumers, 22(1), 1-9 (2021), Available at SSRN: https://ssrn.com/abstract=3916793
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