The Public Is Less Likely to Support Women (But not Men) Politicians when They Wear Masks

26 Pages Posted: 8 Sep 2021 Last revised: 25 Jul 2022

Date Written: September 5, 2021

Abstract

The global COVID-19 pandemic has changed how elected officials govern, campaign, and present themselves. One key change is that politicians across the world often wear face masks when in public. To what extent does this practice influence how the public perceives politicians? We investigate this question in Japan, a country where people - though not politicians - often wore face masks even before the novel coronavirus outbreak. Conducting a survey experiment with a nationally representative sample of about 1,500 Japanese residents, we find that masks do influence public perceptions: Women politicians lose public support when wearing masks, but men do not. Our experimental design allows us to investigate several possible mechanisms that might lead to this disadvantage for women. Surprisingly, we find that women politicians receive less support even though wearing masks does not decrease public perceptions of their attractiveness, competence, intelligence, trustworthiness, or strength. In other words, it is not clear what mechanism drives this decreased support. Given the nature of political campaigns in the COVID-19 world, we think that our results have broad implications for women politician competitiveness, specifically, and for politics and gender, more generally. We outline these in the conclusion along with several new research directions.

Keywords: public opinion, politics and gender, COVID-19, experiment

Suggested Citation

Muroga, Kiho and Crabtree, Charles, The Public Is Less Likely to Support Women (But not Men) Politicians when They Wear Masks (September 5, 2021). Available at SSRN: https://ssrn.com/abstract=3917681 or http://dx.doi.org/10.2139/ssrn.3917681

Kiho Muroga (Contact Author)

Kyushu University ( email )

6-19-1, Hakozaki, Higashiku
Fukuoka, Fukuoka 812-8581
Japan

HOME PAGE: http://www.kihomuroga.com

Charles Crabtree

Dartmouth College ( email )

211 Silsby Hall, 3 Tuck Mall
Hanover, NH 03755
United States

HOME PAGE: http://charlescrabtree.com

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