Meaty Arguments and Fishy Effects: Field Experimental Evidence on the Impact of Reasons to Reduce Meat Consumption

24 Pages Posted: 11 Oct 2021

Date Written: September 10, 2021

Abstract

We report evidence from a field experiment ($N=561$) on how different reasons for reducing the consumption of red meat (health, climate and animal welfare) impact intentions to change behavior, actual consumption of red meat and the enjoyment of meals. Surprisingly, the three concepts are not aligned. On average, two treatments affect intentions to reduce meat consumption, only one affects behavior, while all affect enjoyment of the meal with red meat. This contributes to the emerging discussion of the welfare effects of nudging. We find that behavioral changes are driven by our female participants (in two treatments) and discuss the role of the social environment to shed light on the mechanisms behind this gender difference.

Keywords: Meat, food, health, climate, animal welfare, sustainability, field experiment

JEL Classification: D64, L31

Suggested Citation

Perino, Grischa and Schwirplies, Claudia, Meaty Arguments and Fishy Effects: Field Experimental Evidence on the Impact of Reasons to Reduce Meat Consumption (September 10, 2021). Available at SSRN: https://ssrn.com/abstract=3920980 or http://dx.doi.org/10.2139/ssrn.3920980

Grischa Perino (Contact Author)

University of Hamburg ( email )

Welckerstr. 8
Hamburg, 20354
Germany

HOME PAGE: http://sites.google.com/site/gperinosite/

Claudia Schwirplies

University of Hamburg ( email )

Allende-Platz 1
Hamburg, 20146
Germany

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