From Rational to Creative Action: Recasting Our Theories of Entrepreneurship

Abstract

In this paper, we propose that we will not be able to develop compelling explanations of entrepreneurial activity until we make a fundamental adjustment to our underlying assumptions of human action, replacing our reliance upon a rational actor model of human behavior with a model that accommodates actors' abilities to act creatively. By developing and deploying a model of creative action, we can open up new avenues of fruitful inquiry for scholars of entrepreneurship.