From Rational to Creative Action: Recasting Our Theories of Entrepreneurship
26 Pages Posted: 23 Apr 2003
Date Written: 2002
In this paper, we propose that we will not be able to develop compelling explanations of entrepreneurial activity until we make a fundamental adjustment to our underlying assumptions of human action, replacing our reliance upon a rational actor model of human behavior with a model that accommodates actors' abilities to act creatively. By developing and deploying a model of creative action, we can open up new avenues of fruitful inquiry for scholars of entrepreneurship.
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