‘Culture Eats Strategy for Breakfast’: Use and Abuse of Culture in International Strategy Research

Strategic Management Review 2021

53 Pages Posted: 22 Nov 2021 Last revised: 1 Jun 2022

See all articles by Stephen B Tallman

Stephen B Tallman

University of Richmond

Oded Shenkar

Ohio State University (OSU) - Human Resource Research

Jie Wu

Chair Professor of Strategy and Entrepreneurship; Associate Editor, Asian Business & Management ; Area Editor, Technovation

Date Written: September 26, 2021

Abstract

International strategy, as a subfield of strategic management, has too often settled for simplistic and rote approaches to bringing the international setting into the analysis of cross-border strategies and their consequences. We examine the application of national culture in international strategy research as perhaps the most common expression of locational awareness. We begin by considering the many critical assessments of current theoretical and empirical research on the culture-strategy interaction. We summarize multiple meta-analytic studies and examine a sample of empirical articles from the past 40 years more closely to offer our own criticism of the theories, settings, data, models, and variables used and the conclusions drawn by these scholars. We then go beyond critique to offer an extensive set of recommendations for future work that we believe can both correct the ever-clearer problems with extant research and offer innovative and more considered insights on the role of national culture in international strategy scholarship and practice.

Suggested Citation

Tallman, Stephen B and Shenkar, Oded and Wu, Jie, ‘Culture Eats Strategy for Breakfast’: Use and Abuse of Culture in International Strategy Research (September 26, 2021). Strategic Management Review 2021, Available at SSRN: https://ssrn.com/abstract=3930914 or http://dx.doi.org/10.2139/ssrn.3930914

Stephen B Tallman

University of Richmond ( email )

28 Westhampton Way
Richmond, VA 23173
United States

Oded Shenkar

Ohio State University (OSU) - Human Resource Research ( email )

700 Fisher Hall
2100 Neil Avenue
Columbus, OH 43210-1144
United States

Jie Wu (Contact Author)

Chair Professor of Strategy and Entrepreneurship ( email )

United Kingdom

Associate Editor, Asian Business & Management ( email )

Area Editor, Technovation ( email )

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