Cooperation With Competitors and Product Innovation: Moderating Effects of Technological Capability and Alliances With Universities

Industrial Marketing Management, 43(2): 199–209, 2021

Posted: 12 Mar 2022 Last revised: 2 Jun 2022

See all articles by Jie Wu

Jie Wu

Chair Professor of Strategy and Entrepreneurship; Area Editor, Technovation; Associate Editor, Asian Business & Management

Date Written: September 27, 2021

Abstract

The relationship between cooperation with competitors and product innovation performance was investigated along with the moderating effect of the innovating firm's technological capability and its alliances with universities. The hypothesis that cooperation with competitors has an inverted U-shaped relationship with product innovation performance was tested using data on new product introductions from 1499 Chinese firms. The results support the existence of a bell-shaped relationship between co-opetition and product innovation performance. Technological capability and alliances with universities were shown to weaken the relationship. The findings add significantly to the emerging literature on dynamic co-opetition.

Keywords: Co-opetition, Technological capabilities, R&D collaboration, Product innovation, Emerging market

Suggested Citation

Wu, Jie, Cooperation With Competitors and Product Innovation: Moderating Effects of Technological Capability and Alliances With Universities (September 27, 2021). Industrial Marketing Management, 43(2): 199–209, 2021, Available at SSRN: https://ssrn.com/abstract=3931298

Jie Wu (Contact Author)

Chair Professor of Strategy and Entrepreneurship ( email )

United Kingdom

Area Editor, Technovation ( email )

Associate Editor, Asian Business & Management ( email )

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