Repugnant Innovation

Allen, D. W. E., Berg, C., and Davidson, S. (forthcoming), Repugnant Innovation, Journal of Institutional Economics.

18 Pages Posted: 22 Nov 2021 Last revised: 21 Sep 2022

Date Written: September 29, 2021

Abstract

Repugnant innovation is a form of evasive entrepreneurship that occurs in repugnant markets. Repugnance is an informal institution – controlled by long-lived norms, attitudes, customs and traditions – and repugnant innovation acts to shift institutions at the lowest level of the institutional stack. The paper considers three examples of repugnant innovation: e-cigarettes, online gambling, and webcam modelling. Each repugnant innovation challenges the complex mixture of material and moral concerns that contributes to repugnance in their respective markets. The paper adds to and expands on a body of evidence about innovation in apparently unsupportive institutional environments.

Keywords: Innovation Economics, Repugnant Markets, Repugnant Innovation, Institutional Entrepreneurship, Evasive Entrepreneurship

Suggested Citation

Allen, Darcy and Berg, Chris and Davidson, Sinclair, Repugnant Innovation (September 29, 2021). Allen, D. W. E., Berg, C., and Davidson, S. (forthcoming), Repugnant Innovation, Journal of Institutional Economics., Available at SSRN: https://ssrn.com/abstract=3932730 or http://dx.doi.org/10.2139/ssrn.3932730

Darcy Allen (Contact Author)

RMIT University ( email )

440 Elizabeth Street
Melbourne, 3000
Australia

Chris Berg

RMIT University ( email )

124 La Trobe Street
Melbourne, 3000
Australia

Sinclair Davidson

RMIT University ( email )

124 La Trobe Street
Melbourne, 3000
Australia

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