Exploring the Effect of Familiarity and Advisory Services on Innovation Outcomes in Outsourcing Settings

Journal of Information Technology, 33 (3), 203-215, https://doi.org/10.1057/s41265-018-0052-3.

The University of Auckland Business School Research Paper Series

Posted: 11 Oct 2021

See all articles by Ilan Oshri

Ilan Oshri

University of Auckland Business School

Daria Arkhipova

Ca Foscari University of Venice - Department of Management

Giovanni Vaia

Ca Foscari University of Venice - Department of Management

Date Written: 2018

Abstract

Innovation through outsourcing can be hindered as a result of opportunistic behaviour. As a remedy, the extant literature encourages firms to enhance familiarity between the parties and/or consider using advisory services. In this paper, we seek to examine the effect of knowledge familiarity (client-supplier and supplier-client) and relational familiarity on innovation outcomes. Further, we also examine whether the presence of advisors improves innovation outcomes. Our results suggest that a higher degree of relational familiarity and client-supplier knowledge familiarity are associated with better innovation outcomes. We also reveal that client-supplier knowledge familiarity mediates the effect of supplier-client knowledge familiarity on innovation outcomes. We did not find support for the direct effect of advisors on innovation outcomes. Instead, the presence of advisors moderates the effect of supplier-client and relational familiarity on innovation outcomes. We consider the implications for the IS outsourcing literature and practice. Full paper available at https://doi.org/10.1057/s41265-018-0052-3.

Keywords: innovation, advisory services, familiarity, outsourcing

Suggested Citation

Oshri, Ilan and Arkhipova, Daria and Vaia, Giovanni, Exploring the Effect of Familiarity and Advisory Services on Innovation Outcomes in Outsourcing Settings (2018). Journal of Information Technology, 33 (3), 203-215, https://doi.org/10.1057/s41265-018-0052-3., The University of Auckland Business School Research Paper Series, Available at SSRN: https://ssrn.com/abstract=3935421

Ilan Oshri (Contact Author)

University of Auckland Business School ( email )

12 Grafton Rd
Private Bag 92019
Auckland, 1010
New Zealand

HOME PAGE: http://https://directory.auckland.ac.nz/people/profile/ilan-oshri

Daria Arkhipova

Ca Foscari University of Venice - Department of Management ( email )

San Giobbe, Cannaregio 873
Venice, 30121
Italy

Giovanni Vaia

Ca Foscari University of Venice - Department of Management ( email )

San Giobbe, Cannaregio 873
Venice, 30121
Italy

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