Michelin Is Coming to Town: Organizational Responses to Status Shocks

66 Pages Posted: 8 Oct 2021

See all articles by Saverio Dave Favaron

Saverio Dave Favaron

SKEMA Business School

Giada Di Stefano

Bocconi University - Department of Management and Technology

Rodolphe Durand

HEC Paris - Strategy & Business Policy

Multiple version iconThere are 2 versions of this paper

Date Written: July 13, 2021

Abstract

What happens in the aftermath of the introduction of a new status ranking? In this study, we exploit the unique empirical opportunity generated by the release of the first edition of the Michelin Guide for Washington D.C. in the fall of 2016. We build on prior work on rankings as insecurity-inducing devices by suggesting that newly awarded high-status actors modify their self-presentation attributes to fit with what they believe audiences expect from the elite. Our results show that, depending on their standing prior to Michelin’s entry, restaurants acted upon different attributes of their self-presentation. Restaurants with high prior standing emphasized attributes that channeled authenticity and exclusivity, which may imply their Michelin designation triggered operational changes. Actors with low prior standing, on the other hand, acted on descriptive attributes that did not necessarily imply operational changes and could be easily manipulated to signal their belonging among the elite. We contribute to research on status and conformity by disentangling the sources and types of conformity behaviors that newly awarded high-status actors deploy.

Keywords: status, evaluation, conformity, difference in differences, gourmet cuisine

Suggested Citation

Favaron, Saverio Dave and Di Stefano, Giada and Durand, Rodolphe, Michelin Is Coming to Town: Organizational Responses to Status Shocks (July 13, 2021). Bocconi University Management Research Paper, Available at SSRN: https://ssrn.com/abstract=3937987

Saverio Dave Favaron (Contact Author)

SKEMA Business School ( email )

Paris
France

Giada Di Stefano

Bocconi University - Department of Management and Technology ( email )

Via Roentgen 1
Milan, MI 20136
Italy

HOME PAGE: http://faculty.unibocconi.eu/giadadistefano/

Rodolphe Durand

HEC Paris - Strategy & Business Policy ( email )

Jouy-en-Josas Cedex, 78351
France

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