How Online Social Networks Affect My Job Choice Intention: An Empirical Approach

Proceedings of the 18th Pacific Asia Conference on Information Systems (PACIS 2014). https://aisel.aisnet.org/pacis2014/324

The University of Auckland Business School Research Paper Series

Posted: 18 Oct 2021

See all articles by Tianhui Tan

Tianhui Tan

National University of Singapore (NUS)

Ying Zhang

University of Auckland Business School

Atreyi Kankanhalli

National University of Singapore (NUS) - Department of Information Systems and Analytics

Date Written: 2014

Abstract

Recent years have witnessed the rapid proliferation of social networking sites, which have gradually changed people’s way to deal with employment and recruitment process. From job seekers’ perspective, their occupational decisions will be consciously or unconsciously affected by information and activities in online social networks. In this study, we focus on job choice intention, which is formed from an impressionable and suggestible state, but has predictive power on the final decision. Since it is a fairly new angle with scant literature, we adopted an exploratory approach and identified two influence mechanisms built upon expectancy theory. We conducted a survey on graduating college students from IT-related majors, and examined how the online social networks serve as information providers and interactive platforms. Our results suggest that online social networks have significant impact on job choice intentions through information seeking behaviors and peer influence.

Suggested Citation

Tan, Tianhui and Zhang, Ying and Kankanhalli, Atreyi, How Online Social Networks Affect My Job Choice Intention: An Empirical Approach (2014). Proceedings of the 18th Pacific Asia Conference on Information Systems (PACIS 2014). https://aisel.aisnet.org/pacis2014/324 , The University of Auckland Business School Research Paper Series, Available at SSRN: https://ssrn.com/abstract=3942177

Tianhui Tan (Contact Author)

National University of Singapore (NUS) ( email )

15 Computing Drive
Singapore, Singapore 117418
Singapore

Ying Zhang

University of Auckland Business School ( email )

12 Grafton Rd
Private Bag 92019
Auckland, 1010
New Zealand

HOME PAGE: https://unidirectory.auckland.ac.nz/people/profile/zhang-ying

Atreyi Kankanhalli

National University of Singapore (NUS) - Department of Information Systems and Analytics ( email )

13 Computing Drive
117417
Singapore

HOME PAGE: http://www.comp.nus.edu.sg/disa/bio/atreyi/

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