Quality Assurance Mechanisms in Agrifood: The Case of the Spanish Fresh Meat Sector

Joint special issue of the International Journal of Technology Management and the International Journal of Agricultural Resources, Governance and Ecology, 2003, 2(3/4), 361-82

39 Pages Posted: 6 Jun 2003 Last revised: 23 Jul 2018

See all articles by Manuel González Díaz

Manuel González Díaz

Universidad de Oviedo - Facultad de Economicas

Marta Fernández Barcala

Universidad de Oviedo - Facultad de Economicas

Benito Arruñada

Pompeu Fabra University - Department of Economics and Business; Barcelona GSE

Abstract

The largest fresh meat brand names in Spain are analyzed here to study how quality is signaled in agribusiness and how the underlying quality-assurance organizations work. Results show, first, that organizational form varies according to the specialization of the brand name. Publicly-controlled brand names are grounded on market contracting with individual producers, providing stronger incentives. In contrast, private brands rely more on hierarchy, taking advantage of its superiority in solving specific coordination problems. Second, the seemingly redundant coexistence of several quality indicators for a given product is explained in efficiency terms. Multiple brands are shown to be complementary, given their specialization in guaranteeing different attributes of the product. integration, contracts

Keywords: Quality assurance, co-branding, agriculture, vertical

JEL Classification: D23, L14, L22, Q13

Suggested Citation

González Díaz, Manuel and Fernández Barcala, Marta and Arruñada, Benito, Quality Assurance Mechanisms in Agrifood: The Case of the Spanish Fresh Meat Sector. Joint special issue of the International Journal of Technology Management and the International Journal of Agricultural Resources, Governance and Ecology, 2003, 2(3/4), 361-82, Available at SSRN: https://ssrn.com/abstract=394303 or http://dx.doi.org/10.2139/ssrn.394303

Manuel González Díaz

Universidad de Oviedo - Facultad de Economicas ( email )

Campus del Cristo, s/n
Oviedo, Asturias 33071
Spain

Marta Fernández Barcala

Universidad de Oviedo - Facultad de Economicas ( email )

Campus del Cristo, s/n
Oviedo, Asturias 33071
Spain

Benito Arruñada (Contact Author)

Pompeu Fabra University - Department of Economics and Business ( email )

Ramon Trias Fargas 25-27
Department of Economics and Business
Barcelona, 08005
Spain
+34 93 542 25 72 (Phone)
+34 93 542 17 46 (Fax)

HOME PAGE: http://www.econ.upf.edu/~arrunada

Barcelona GSE ( email )

Ramon Trias Fargas, 25-27
Barcelona, Barcelona 08005
Spain

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