Sharpen your Sword for Litigation: Incumbent Strategic Reaction to the Threat of Entry

61 Pages Posted: 19 Dec 2021 Last revised: 22 Mar 2023

See all articles by Annamaria Conti

Annamaria Conti

IE Business School - IE University; affiliation not provided to SSRN

Leonardo Ortega

Georgia Institute of Technology - Scheller College of Business

Elie Sung

HEC Paris

Date Written: March 22, 2023

Abstract

While patents have been shown to play a role as barriers to entry, they also reveal information about incumbent strategies and risk being invalidated. We examine the tradeoff incumbents face between using their patents ex-ante as entry deterrents or ex-post once competitors have revealed their moves. Leveraging the unique characteristics of the pharmaceutical sector, where it is possible to observe exactly when a competitor entry threat materializes, and exploiting exogenous variation in that timing, we show that incumbents intentionally fragment and delay the full disclosure of their intellectual property rights through continuation patents. They disproportionately reveal continuation patents after a competitor entry threat becomes concrete, tailoring their response to the threat they have received and successfully delaying competitor entry through litigation. The detected incumbents' reaction is stronger when their attacked drugs are valuable and when the patents listed at the FDA approval of a drug are relatively narrow in scope.

Keywords: Strategic Reactions, Innovation, Second Mover Advantage, Information Asymmetries, Continuation patents

JEL Classification: I18, L5, L65, M2

Suggested Citation

Conti, Annamaria and Ortega, Leonardo and Sung, Elie, Sharpen your Sword for Litigation: Incumbent Strategic Reaction to the Threat of Entry (March 22, 2023). Available at SSRN: https://ssrn.com/abstract=3949676 or http://dx.doi.org/10.2139/ssrn.3949676

Annamaria Conti (Contact Author)

IE Business School - IE University ( email )

Calle Maria de Molina 12
Madrid, Madrid 28006
Spain

affiliation not provided to SSRN

Leonardo Ortega

Georgia Institute of Technology - Scheller College of Business ( email )

800 West Peachtree St.
Atlanta, GA 30308
United States

Elie Sung

HEC Paris ( email )

Jouy-en-Josas Cedex, 78351
France

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