Optimizing Initial Screening for Colorectal Cancer Detection with Adherence Behavior

91 Pages Posted: 10 Dec 2021 Last revised: 5 Mar 2024

See all articles by Sarah Yini Gao

Sarah Yini Gao

Singapore Management University - Lee Kong Chian School of Business

Yan He

Singapore Management University

Ruijie Zhang

ShanghaiTech University - School of Entrepreneurship and Management; Singapore Management University

Zhichao Zheng

Singapore Management University - Lee Kong Chian School of Business

Sean Lam Shao Wei

National University of Singapore (NUS) - Programme in Health Services and Systems Research; Singapore Health Services Pte Ltd

Emile Tan

Singapore General Hospital

Date Written: October 28, 2021

Abstract

Background: Two-stage screening programs for colorectal cancer (CRC) detection typically involve a first-stage test that evaluates fecal-hemoglobin (f-Hb) concentration in stool samples, with positive results leading to a recommended second-stage diagnostic test (colonoscopy).

Methods: We explore the design of the first-stage test—specifically the selection of f-Hb cutoffs to report test outcomes—to balance screening effectiveness (CRC and polyp detection) and efficiency (colonoscopy costs), considering that not all individuals follow up with a colonoscopy. We propose an information design model that integrates Bayesian persuasion with information avoidance to address this issue. The model is applied to the design of Singapore’s CRC screening program and calibrated using data from multiple sources, including a nationwide survey of 3,920 respondents in Singapore.

Results: Our findings indicate that under certain conditions, using a single cutoff maximizes follow-up adherence, while showing exact f-Hb readings optimizes detection effectiveness. Raising the cutoff to 39 µg/g, as compared to current practices, could detect 21% more CRC and polyp cases, reduce colonoscopies by 27%, and lower lifetime CRC risk by 11%. This adjustment would lead to a reduction of public healthcare expenditure by S$20 million and individual spending by S$12 million on average in screening costs.

Conclusions: Choosing appropriate cutoffs for the first-stage test can significantly enhance the screening effectiveness while efficiently managing colonoscopy demands. The prevalent practice of using lower cutoffs to achieve high sensitivity may lead to excessive unnecessary colonoscopies and diminished follow-up adherence.

Note:
Funding Information: None to declare.

Declaration of Interests: None to declare.

Keywords: Cancer Screening, Cutoff Selection, Adherence, Bayesian Persuasion, Information Avoidance

Suggested Citation

Gao, Sarah Yini and He, Yan and Zhang, Ruijie and Zheng, Zhichao and Wei, Sean Lam Shao and Tan, Emile, Optimizing Initial Screening for Colorectal Cancer Detection with Adherence Behavior (October 28, 2021). Available at SSRN: https://ssrn.com/abstract=3951864 or http://dx.doi.org/10.2139/ssrn.3951864

Sarah Yini Gao

Singapore Management University - Lee Kong Chian School of Business ( email )

469 Bukit Timah Road
Singapore 912409
Singapore

Yan He

Singapore Management University ( email )

Li Ka Shing Library
70 Stamford Road
Singapore 178901, 178899
Singapore

Ruijie Zhang

ShanghaiTech University - School of Entrepreneurship and Management ( email )

100 Haike Rd
Pudong Xinqu, Shanghai
China

Singapore Management University ( email )

Li Ka Shing Library
70 Stamford Road
Singapore 178901, 178899
Singapore

Zhichao Zheng (Contact Author)

Singapore Management University - Lee Kong Chian School of Business ( email )

50 Stamford Road
Singapore, 178899
Singapore
(65) 6808 5474 (Phone)
(65) 6828 0777 (Fax)

HOME PAGE: http://www.zhengzhichao.com

Sean Lam Shao Wei

National University of Singapore (NUS) - Programme in Health Services and Systems Research ( email )

8 College Road
Singapore
Singapore

Singapore Health Services Pte Ltd ( email )

7 Hospital Drive
Block A, Room #02-01
Singapore, 597627
Singapore

Emile Tan

Singapore General Hospital ( email )

Singapore General Hospital
Outram Road
Singapore, 169608
Singapore

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