How Categorization Shapes the Probability Weighting Function

91 Pages Posted: 10 Nov 2021 Last revised: 12 Apr 2024

See all articles by Dan Schley

Dan Schley

Erasmus University Rotterdam (EUR) - Department of Marketing Management

Alina Ferecatu

Rotterdam School of Management, Erasmus University; Rotterdam School of Management, Erasmus University

Hang-Yee Chan

King’s College London

Manissa Gunadi

affiliation not provided to SSRN

Date Written: April 12, 2023

Abstract

The shape of the probability weighting function is one of the most well-known empirical
observations in judgment and decision-making research. The tendency to overweight low
probability events and underweight high probability events stems from the categorical
distinction between “not happening,” “a chance,” and “happening.” We demonstrate that
individuals categorize uncertainty differently across contexts (e.g., numeric and visual
representations of risk). These categorical perceptions produce additional probability
distortion in the probability space. The resulting behavioral patterns necessitate revising
the traditional inverse-S shaped probability weighting function. Using experimental and
model-based approaches, we demonstrate that probability sensitivity, and thus the shape of
probability weighting functions, depends crucially on how individuals categorize risk.
Results indicate that these intermediate categories of probability distortion have a median
effect size that is 28% as large as the probability distortion observed at 0 and 1.

Keywords: Probability weighting function, Categorization, Judgement and Decision Making

Suggested Citation

Schley, Dan and Ferecatu, Alina and Chan, Hang-Yee and Gunadi, Manissa, How Categorization Shapes the Probability Weighting Function (April 12, 2023). Available at SSRN: https://ssrn.com/abstract=3959751 or http://dx.doi.org/10.2139/ssrn.3959751

Dan Schley

Erasmus University Rotterdam (EUR) - Department of Marketing Management ( email )

3000 DR Rotterdam
Netherlands

HOME PAGE: http://https://www.rsm.nl/people/dan-schley/

Alina Ferecatu (Contact Author)

Rotterdam School of Management, Erasmus University ( email )

RSM Erasmus University
PO Box 1738
Rotterdam, 3062 PA
Netherlands

Rotterdam School of Management, Erasmus University ( email )

P.O. Box 1738
3000 DR Rotterdam
Netherlands

Hang-Yee Chan

King’s College London ( email )

Manissa Gunadi

affiliation not provided to SSRN

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