The Effect of Digital Marketing, Digital Finance and Digital Payment on Finance Performance of Indonesian SMEs

International Journal of Data and Network Science, 6 (2022) 37–44

8 Pages Posted: 2 Feb 2022

See all articles by Ibrahim Daud

Ibrahim Daud

STIE Indonesia Banking School

Dewi Nurjannahe

University of Muhammadiyah Malang

Achmad Mohyi

University of Muhammadiyah Malang

Titiek Ambarwati

University of Muhammadiyah Malang

Yoyok Cahyono

Universitas Pramita Indonesia

Andrean Eko Haryoko

Sekolah Tinggi Ilmu Ekonomi Ppi

Agus Leo Handoko

STAB Dharma Widya

Riyan Sisiawan Putra

Universitas Nahdlatul Ulama Surabaya

Hadion Wijoyo

STMIK Dharmapala Riau

Aris Ariyanto

Pamulang University

M. Jihadi

Universitas Muhammadiyah Malang

Date Written: November 17, 2021

Abstract

The purpose of this study is to analyze the effect of digital finance, digital marketing and digital payment variables on finance performance. This study uses quantitative methods and data analysis techniques is performed based on Structural Equation Modeling using SmartPLS 3.0 software. The method of selecting the sample using the snowball sampling methods. Online questionnaires were sent to 190 SMEs respondents in the province of Banten Indonesia and evaluated the returned questionnaires. The results of data analysis show that the digital finance had a positive and significant effect on the finance performance, the digital payment had a positive and significant effect on the finance performance and the digital marketing had a positive and significant effect on the finance performance. The findings of this research can provide benefits for MSME actors in developing their business to improve business performance, by paying attention to aspects of MSME digitization and financial literacy of MSME entrepreneurs. Keep in mind, the important role of information technology in business activities requires entrepreneurs to improve their digital literacy.

Keywords: Digital marketing, digital finance and digital payment, Indonesian SMEs finance performance

Suggested Citation

Daud, Ibrahim and Nurjannahe, Dewi and Mohyi, Achmad and Ambarwati, Titiek and Cahyono, Yoyok and Haryoko, Andrean Eko and Handoko, Agus Leo and Putra, Riyan Sisiawan and Wijoyo, Hadion and Ariyanto, Aris and Jihadi, M., The Effect of Digital Marketing, Digital Finance and Digital Payment on Finance Performance of Indonesian SMEs (November 17, 2021). International Journal of Data and Network Science, 6 (2022) 37–44, Available at SSRN: https://ssrn.com/abstract=3965339

Ibrahim Daud

STIE Indonesia Banking School ( email )

Jl. Kemang Raya No. 35
Kebayoran Baru
Jakarta Selatan, 12730
Indonesia

Dewi Nurjannahe

University of Muhammadiyah Malang ( email )

Indonesia

Achmad Mohyi

University of Muhammadiyah Malang ( email )

Indonesia

Titiek Ambarwati

University of Muhammadiyah Malang ( email )

Indonesia

Yoyok Cahyono

Universitas Pramita Indonesia ( email )

Tangerang
Indonesia

Andrean Eko Haryoko

Sekolah Tinggi Ilmu Ekonomi Ppi ( email )

Indonesia

Agus Leo Handoko

STAB Dharma Widya

Tangerang City
Indonesia

Riyan Sisiawan Putra

Universitas Nahdlatul Ulama Surabaya ( email )

Indonesia

Hadion Wijoyo

STMIK Dharmapala Riau ( email )

Riau
Indonesia

Aris Ariyanto

Pamulang University ( email )

M. Jihadi (Contact Author)

Universitas Muhammadiyah Malang ( email )

Indonesia

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