Did Servant, Digital and Green Leadership Influence Market Performance? Evidence from Indonesian Pharmaceutical Industry

Sys Rev Pharm 2020;11(9):642-653

12 Pages Posted: 9 Jun 2022

See all articles by Agus Purwanto

Agus Purwanto

Aguspati Research Instituta; Universitas Pelita Harapan

Date Written: 2020

Abstract

The purpose of this study was to analyze the influence of Servant leadership, Digital leadesship and Green Leadership toward Market Performance in the Indonesian Pharmaceutical Industry. This research method is a quantitative method with data processing tools using the SmartPLS version 3.0 program. The research data were obtained from an online electronic questionnaire distributed online using a snowball sampling system. The respondents of this study were 180 sales managers in pharmaceutical companies. The results of data analysis show that Servant leadership, Digital leadership and Green Leadership significantly influence Market Performance in the Indonesian Pharmaceutical Industry. The novelty of this study is the first leadership research model with servant, digital and green variables on market performance in the pharmaceutical industry.

Suggested Citation

Purwanto, Agus, Did Servant, Digital and Green Leadership Influence Market Performance? Evidence from Indonesian Pharmaceutical Industry (2020). Sys Rev Pharm 2020;11(9):642-653, Available at SSRN: https://ssrn.com/abstract=3986858

Agus Purwanto (Contact Author)

Aguspati Research Instituta ( email )

Pati
Pati, 15134
Indonesia
08111700111 (Phone)
15134 (Fax)

Universitas Pelita Harapan ( email )

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