Peran Organizational Citizenship Behavior (OCB), Transformational and Digital Leadership Terhadap Kinerja Melalui Mediasi Komitmen Organisasi Pada Family Business ( The Role of Organizational Citizenship Behavior (OCB), Transformational and Digital Leadership on Performance Through Mediation of Organizational Commitment in Family Business)

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis Pengaruh Organizational Citizenship Behavior (OCB), Transformational, Digital Leadership Terhadap Kinerja Family Business Melalui Mediasi Komitmen Organisasi. Metode penelitian ini adalah metode kuantitatif dengan alat pengolah data menggunakan program SmartPLS versi 3.0. Data penelitian diperoleh dari kuesioner elektronik online yang didistribusikan secara online menggunakan metode snowball sampling. Responden penelitian ini adalah 120 karyawan senior dan manajer perusahaan famili Business di Banten. Hasil analisis data menunjukkan bahwa Hasil analisis data menunjukkan bahwa pada hubungan secara langsung OCB berpengaruh positif dan signifikan terhadap variabel kinerja usaha, kepemimpinan digital berpengaruh signifikan terhadap variabel kinerja , transformational leadership berpengaruh tidak signifikan terhadap variabel kinerja , OCB berpengaruh tidak signifikan terhadap variabel kinerja, kepemimpinan digital berpengaruh signifikan terhadap variabel kinerja, Transformational Leadership berpengaruh signifikan terhadap variabel , Komitmen Organisasi berpengaruh tidak signifikan terhadap variabel kinerja. Pada hubungan tidak langsung disimpulkan OCB berpengaruh tidak signifikan terhadap variabel kinerja melalui mediasi komitmen organisasi, kepemimpinan digital berpengaruh tidak signifikan terhadap variabel kinerja melalui mediasi komitmen organisasi, kepemimpinan digital berpengaruh tidak signifikan terhadap variabel kinerja melalui komitmen organisasi



The purpose of this study was to analyze the Effect of Organizational Citizenship Behavior (OCB), Transformational, Digital Leadership on Family Business Performance through Mediation of Organizational Commitment. This research method is a quantitative method with data processing tools using the SmartPLS version 3.0 program. The research data was obtained from an online electronic questionnaire which was distributed online using the snowball sampling method. The respondents of this study were 120 senior employees and managers of family business companies in Banten. The results of data analysis show that the results of data analysis show that in a direct relationship OCB has a positive and significant effect on business performance variables, digital leadership has a significant effect on performance variables, transformational leadership has no significant effect on performance variables, OCB has no significant effect on performance variables, leadership digital has a significant effect on the performance variable, Transformational Leadership has a significant effect on the variable , Organizational Commitment has no significant effect on the performance variable. In the indirect relationship, it can be concluded that OCB has no significant effect on performance variables through mediation of organizational commitment, digital leadership has no significant effect on performance variables through organizational commitment mediation, digital leadership has no significant effect on performance variables through organizational commitment.