Motivations of Playing Digital Games: A Review and Research Agenda
Cheah, I., Shimul, A. S., Phau, I. (2022). Motivations of playing digital games: A review and research agenda. Psychology & Marketing. https://doi.org/10.1002/mar.21631, Forthcoming
35 Pages Posted: 27 Feb 2022
Date Written: December 29, 2021
The global digital gaming industry has grown rapidly in recent years. Rapid technological advancements are changing the ways in which players can interact with video games as individuals and collectives. In addition to the increased penetration of games, the reasons for which people play and employ games need careful attention. In this paper, we have systematically reviewed the peer-reviewed journal articles (n = 91) relevant to the gamers’ motivations of playing digital games. In addition to analysing the publication trends, we have identified and discussed a set of six key motivational themes (immersion and flow, gratification and affect, escapism, social interaction, identification, and goal orientation). Subsequently, we call for further research on theoretical and methodological advancement as well as individual/social wellbeing and dark sides of digital gaming in relation to players’ motivation.
Keywords: Digital game, gaming motivation, gameplay, immersion, flow, systematic literature review.
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