Motivations of Playing Digital Games: A Review and Research Agenda

Cheah, I., Shimul, A. S., Phau, I. (2022). Motivations of playing digital games: A review and research agenda. Psychology & Marketing. https://doi.org/10.1002/mar.21631, Forthcoming

35 Pages Posted: 27 Feb 2022

See all articles by Isaac Cheah

Isaac Cheah

Curtin University - School of Marketing

Anwar Sadat Shimul

Curtin University of Technology - Curtin Business School - Bentley Campus

Ian Phau

Curtin University

Date Written: December 29, 2021

Abstract

The global digital gaming industry has grown rapidly in recent years. Rapid technological advancements are changing the ways in which players can interact with video games as individuals and collectives. In addition to the increased penetration of games, the reasons for which people play and employ games need careful attention. In this paper, we have systematically reviewed the peer-reviewed journal articles (n = 91) relevant to the gamers’ motivations of playing digital games. In addition to analysing the publication trends, we have identified and discussed a set of six key motivational themes (immersion and flow, gratification and affect, escapism, social interaction, identification, and goal orientation). Subsequently, we call for further research on theoretical and methodological advancement as well as individual/social wellbeing and dark sides of digital gaming in relation to players’ motivation.

Keywords: Digital game, gaming motivation, gameplay, immersion, flow, systematic literature review.

Suggested Citation

Cheah, Isaac and Shimul, Anwar Sadat and Phau, Ian, Motivations of Playing Digital Games: A Review and Research Agenda (December 29, 2021). Cheah, I., Shimul, A. S., Phau, I. (2022). Motivations of playing digital games: A review and research agenda. Psychology & Marketing. https://doi.org/10.1002/mar.21631, Forthcoming , Available at SSRN: https://ssrn.com/abstract=3995736

Isaac Cheah

Curtin University - School of Marketing ( email )

Australia

Anwar Sadat Shimul (Contact Author)

Curtin University of Technology - Curtin Business School - Bentley Campus ( email )

GPO Box U1987
Perth WA 6845
Australia

Ian Phau

Curtin University ( email )

Kent Street
Bentley
Perth, WA WA 6102
Australia

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